The short answer: Yes.
The long answer is a bit more complicated. But will be worth a read.
All skills are not equal, and anyone who is skilled at something is skilled at their level, which will be different from someone else. So, the level of experience is different.
This is very important when deciding if you are ready to start your business.
So let’s break that down:
All Skills Are Not Equal
Walking is a skill. You once weren’t able to, and you learnt how. You might today not even think of it as s skill, but it is. The reason you might not think of it as a skill is because you put no everyday value on it.
So one of the ways in which we determine the importance of skill is by how much we value it.
And very often, the more we value it, the more we need the person with that skill to be an expert.
An example of this is a doctor. When you need heart surgery, you want the person doing it to be the best at what he does. The reason for this is obvious, you put an incredible amount of value on what he is about to do for you.
There are many examples of expert skill: lawyers, scientists, professors.
Most of these professions wont be entrepreneurs though, some are, but there are few. Mostly they will be part of a larger company, like a hospital, or a university, that gaurentee the level of trust you place on the skill of their doctor.
This is also important to remember: you cannot give value if you haven’t got the trust of the person who values what you have to offer. When we pay for something, we do it because we trust it, and we want it because we value it.
But we value many things, for different reasons, just like we don’t trust everyone the same amount.
There are certain things we value where the thing we trust in is the persons talent.
Artists, musicians, designers – they all give value because of the taste of the customers. What the customers like or don’t like. So the value is different, because one person might value it enough to pay for, and another might not even want to look at it twice.
Here trust is different – because every piece of work you do is different, and it is up to the customer to decide if they value it or not. If a customer really likes a specific architect and asks them to build a house for them, they are asking because they trust the level of craftsmanship that they can expect from that architect and that they believe they will value the house that is built.
In many cases when it comes to talent, the customer is paying for the time of the artist or talent to build something with them. In other words: I want to build a house but I don’t know how, so which architect do I love who could help me? The project is a collaboration. The customer is involved in helping the architect understand what he wants.
Another way that skills are not the same is that not everyone can afford the same level of skill.
A basic way of explaining this is the hospital again. If you are sick and you don’t have a lot of money, you go to a government hospital where the expense is low. You couldn’t go to a private hospital where the best doctors will be. How much money the customer has will determine what level of skill they are able to afford.
So there you have it: you are either an expert or a talent, and who customers pick will be because of what they can afford, as well as what they trust and value.
Yes, You Need A Skill, But You Don’t Have To Be The Best
Everyone has to start somewhere. Everyone finds the thing they love, learns to do it and share it with others by giving value.
You don’t have to be the best. You need to love what you do, keep learning each time you do it and find the people who can afford you.
This is why most people when they start a business try and charge as little as they can, because the trust in either their brand or their skill is not well established yet.
But I promise you, if you are able to help people, you get to charge money for it, and find those who are excited for you to give them value.
An important last thought is this:
People choose brands and people who they like. In many cases, someone who is not the best will get the job over someone who is a little bit better – simply because the customer liked the person more.
So always remember that how you treat your customers will be as important in giving value as becoming the best at what you do.